Silver Snail Comics & Cafe
B A S I C E L E M E N T S
P R I M A R Y L O G O
L O G O M A R K
C O L O U R S
C H A R A C T E R D E S I G N
G E O R G E Z O T T I
George is the former owner of Toronto's famous comic book shop, The Silver Snail. This character was created with the intent to merge the store owner with the brand, giving customer's a sense of familiarity.
S I L V E R S N A I L
The new and improved Silver Snail is a fun and kid friendly character that fans will grow to love and recognize.
A P P L I C A T I O N
S T O R E B A G
These new shopping bags revive the authentic feeling that the original Queen St. store once had.
T - S H I R T S
The t-shirts are printed using the direct to garment (DTG) method. This allows the t-shirt design to naturally fade along with the fabric, giving the t-shirts a long lasting and vintage appearance.
C O M I C B O O K C O V E R S
Various cover art has been illustrated following the Silver Snail's brand guidelines. These illustrations can be used on the café menus, marketing materials, and to sell as posters.
P R O M O T I O N A L
T H E S I L V E R S H E L L B O X
The monthly fun box known as the Silver Shell was designed as a promotional product and campaign. The monthly subscription will give access to featured products, merchandise, and coupons.
The Silver Shell Box Final Product Design
F U N K O P O P V I N Y L F I G U R E
This custom pop figure is an exciting edition to the Silver Snail's own merchandise. The popular vinyl figures will draw attention to fans and allow the Silver Snail to mingle with their target audience on a personal level.